Golden Hour Paper

wedding paper for the modern, sophisticated bride

Thanksgiving is almost here!

Madeline KellyComment

I can't believe it... Is it seriously mid-November already?!

Next week my husband and I will take a 13 1/2 hour road trip to Georgia to be with his side of the family. We are really looking forward to it and can't wait to be together with them. 

In preparation for the holidays and as a giveaway to you, I have created some iPhone lock screen backgrounds.

Click on the image of the background you would like to download below & that image will lead you to the download page!

At first, I was going to stick with an orange/mustard yellow palette but decided to add in some pink shades for those of you who don't enjoy orange!

Also, confession... when I was first writing out the letters for these I wrote "grateful" instead of thankful. I had started the process of scanning and working with them on my computer before I even realized that I had done it! It would be funny if the holiday were called "Gratesgiving" instead of "Thanksgiving"... Good job to whoever named the holiday.

Anywho, I hope you enjoy. Please feel free to share with your friends and I would love to hear feedback or requests for future projects like this. Also, if you have an Android, you can message me and I will make a wallpaper just for your screen dimensions :)

 

Warmly, 

Maddy

How to choose a calligrapher

CalligraphyMadeline KellyComment

Hi there, and thanks for visiting my blog! I have a bit of a sore throat I am fighting off and I am so excited to write this post while sipping tea and resting up! Anyone else out there fighting off a Fall bug? Anywho, let's skip the details of being sick & get on to the good, pretty, and practical stuff that you came here for.

When considering hiring a calligrapher you need to start by asking yourself a few things:

  • How personalized do you want your invitations/wedding to be?

I have seen invitations that are each hand calligraphed ($$$!) - which is doable but very pricey. You can have similar results with a calligrapher that can write out you invitation once & with master computer skills turn it into a file that can easily be printed, or even letterpressed and have a very similar look.

Custom illustration can also be included in your wedding invitations. I have illustrated maps of the event area, buildings in which the wedding was taking place, and even branches of foliage to adorn the invitation. Below is an example of wedding stationery that included watercolor florals pulled from the location of the wedding as well as a watercolor illustration of the famously colored buildings of Positano! This couple had a destination wedding in the gorgeous Positano, Italy and we created customized invitations to get their guests excited for what to expect at the wedding.

There are also endless colors of inks that can be mixed to your invitation desires, vintage postage stamps to adorn the outside of your envelopes, wax seals, gold foil... I could go on and on! All these details can come together to give your invitations a sneak peak into what your big day will be like and your guests will be thrilled to receive such a beautiful letter in the mail (isn't it such a joy when you receive gorgeous mail?!).

On the other hand, some people are fine with going into sites such as www.weddingpaperdivas.com or www.paperlesspost.com and plugging in their event details, choosing fonts, and clicking order! That is a great option for people who know what they want, like to control the look and details themselves, and like the simplicity of the online ordering these websites offer.

  • I really want custom invitations but my timeline is short…what do I do?

The calligraphers you follow on Instagram (and drool over each and every one of their photos) are likely booked for the next 6 months! 

If you are desiring a calligrapher to design custom save the dates, invitations, escort cards, signage and everything else you can dream of I recommend reaching out to them a couple weeks after you get engaged (enjoy it and don't get stressed at the beginning of your engagement!). They will be excited to walk alongside you during your preparations and work together with you and your vendors to come up with gorgeous paper goods to match your vision and give your guests the first look at what to expect when they receive a beautiful calligraphed save the date!

Calligraphed envelopes typically take 2 weeks for a calligrapher to finish (for 100 envelopes). This turnaround is only if they are available to start your job the day you put your order in so make sure and reach out to them in advance and secure a spot on their calendar.


  • How much do customized wedding invitations cost and what are you willing to splurge on?

Do you value saving on your invitations so that you can spend a little more on your honeymoon or save for your first home? Good for you! That is a great thing to value and if you can't find a calligrapher within your budget, trust me there are ways to work around it! I would encourage you to still reach out to the calligrapher you are interested in hiring and see if the can be flexible on pricing or see if there is a way for them to cut costs. Maybe they can send you a digital file that you can then print at home or they could design something more simple, yet elegant, for your event.

Do you value small business and want to see creatives thrive? So many of us follow people on Instagram or pin their photos to our overpacked Pinterest boards (guilty!) yet never spend a penny on their work. One thing I did growing up was every time I received cash in a card (my grandma never failed to put $20 in my Christmas card each year accompanied by a ceramic animal...) I would turn it around and buy myself a piece of art on Etsy. A great way to not have that Christmas money disappear into your bank account but rather be converted into something you can see and be inspired by every day. Also, a great way to make someone's dream a reality: the creative entrepreneur! 

When it comes to calligraphy and you are shopping at the big name brands - ask yourself, "Would I rather spend $_____ to these big names who I won't get to know personally or would I rather take a little more time and shop around for a small shop where I would spend the same amount? The convenience of a big name invitation company lacks a personal touch, interaction with a designer, and the feeling that you supported a new business!

  • How much do you want to spend on your wedding stationery?

This is a tough subject! For one, it is so hard to know what something will cost you because there are so many variables when it comes to stationery! Most of the time a calligrapher doing hand-made, custom work will be more expensive than simply having someone throw together fonts that look nice together. But this doesn't always have to be the case! 

At times I will cross an invitation design that I know was made purely with fonts and it saddens me that so many people fall into the trap of paying big money for this. There are so many great artists out there and if there is an invitation you love but want to support a small business, send a photo of the work to them and see if they can do anything similar. 

Also, while custom may be more costly remind yourself of the impact of thoughtfulness your event paper will make on your guests. There is no feeling like receiving a beautiful envelope in your mailbox, nothing like the feel of letterpressed, cotton paper, and something they will look at often as they look forward to your special day. 

  • Ask yourself if a semi-custom suite could fit your stationery needs!

Semi-custom wedding invitations can help you save some money but still be personalized in special ways! You can see my semi-custom line here. Since these are pre-designed, there isn’t the custom design fee added to the cost and you are still able to choose the color they are printed in and envelope color!

From there you can add personalized details like envelope addressing, vintage postage, ribbon, etc.

Our Olive Suite printed in a warm gray ink

Our Olive Suite printed in a warm gray ink

Here at Golden Hour Paper I desire to serve my clients in all of their wedding/event needs! With custom calligraphy and illustration to match the feel of an event while using the highest quality papers, inks, and tools we promise to make your dreams a reality and make you happy that you chose a calligrapher.

If you have any questions about hiring a calligrapher send me a comment below! I would love to hear from you.

Maddy

What to do with rush calligrapher orders...

Madeline Kelly

When you are a brand new business. And it is your first order. Here are 5 things I learned when I received my first order for my business and it was due the next day:

 

1. First, take the call! Talk with the prospective client, ask them what they are looking for, take notes so that you don't forget anything (!)  and kindly tell them you will send a quote their way. Ask things like "What kind of paper were you envisioning?", "What color ink would you like?",  and "Would you like your guests first and last names or just first?"...these can differ enormously depending on the job you are taking on. You CAN do it!

2. Take a deep breath because there are so many details to figure out, especially when your website isn't fully functioning yet, like mine. Ayo. My site is built with Squarespace which uses Stripe for payments and I didn't have this set up yet and saw this as an opportunity to work out the kinks so that the process would be seamless for my client. This included me going on my site as if I were a customer and seeing what would happen when I went to pay. I realized the sizing of my photo was off, that the state tax wasn't included (fixed that!), and what exactly Squarespace would have my client do. All good things to know.

3. The difficulties of pricing...I am friends with my first client and that made pricing especially difficult. You can't cut yourself, the value of your time, and your skill set short. Calculate the cost of materials, look at the market average for the goods you are curating for them, and come up with a number for your baseline. I thought about adding a percentage because of the rush factor but decided not to as this was my first job and I'd love for them to order again. 

4. Think about ways that you can go above and beyond your client's expectations. Go through the place cards you create and see if any could be better centered, more cleanly calligraphed, or improved in any other way. Remember to package the goods so that they are delightful to receive and organized for ease of your client's use. I also threw in a 10% coupon for their next order!

5. Know where to source materials. With this being a rush job I did what was easiest, quickest, and cheapest: I went to Staples. The paper ended up being moderately difficult to write on and I had to tear (they were perforated) and fold each card. Oh, and my nibs were all used and not in very good shape. Hey, I still finished the job! Now I am on the lookout for place cards I can easily order and trust the quality, am ordering lots of nibs so that I never run out, and hope to be better prepared for my next rush order.

 

Lastly, take good photos of your work! I so often forget this and then my work is long gone and I don't have anything to show for it!

Have you had a client yet? Who were they and do you have a story to share? How do you prepare for the inevitable rush jobs that come in?

 

Warmly, Maddy

 

Starting a Business

Madeline KellyComment

The first thing I have to say is "Whew!". Oh and thank goodness for the internet, so many people that have gone before me, and the ability to take risks. For as long as I can remember I have been enamored by beautiful letters and creating and what a dream it is to try and make that dream into a business. 

Starting a business comes at an interesting part of life. I am almost 2 months married (yay! marriage is awesome!) and my husband is in the midst of applying for graduate programs. I had done what many like to call a "hobby business" over the last year by doing calligraphy and design jobs for friends at cost. It was a joy to do so and I learned a lot about lettering, digitizing, and editing on a computer to make my hand drawn things into something that could be easily printed. 

Fast forward to a couple weeks ago and I found myself at a fork in the road and the dream of starting this business had a moment to take hold. The perfect harmony of free time, skill, desire, and encouragement from so many around me pushed me to start working for myself. 40 hours a week. Asking questions. Pushing my limits. And ultimately seeing how much work this was going to be and how much joy it would bring.

I had daydreamed before about starting a company. I knew that what Wedding Paper Divas was charging people was ridiculous (paper like theirs is inexpensive!). I knew I could practice calligraphy and grow in that skill. But that wasn't enough. What about taxes? Registering a business name? Contracts? Website design? Building relationships with printers? Start-up costs? 

That is why I say "Whew!". It's my thank goodness I have had the time to read through and try to the best of my abilities to understand tax information for a small business. My "Whew!" of surprise that I made it through this research phase (which I am certain will continue) and actually enjoyed it. And my final "Whew!" of relief that maybe this is something I can do after all.

What's your dream? Have you ever wanted to start your own company? What is stopping you? Here are some resources I found extremely helpful and want to encourage you to push forward, research, and maybe soon enough you will be saying "Whew!" too.

Barnes & Noble: go there. read these books. 

  • Start Your Own Business, Sixth Edition: The Only Startup Book You'll Ever Need (written by the staff of Entrepreneur Magazine)

  • The Girl's Guide to Starting Your Own Business (even for you guys out there!)

  • Entrepreneur Magazine

SCORE

  • Free business advice, programs, and resources
  • Free mentorship! Yes, free. I was paired with a retired Certified Public Accountant who was able to help me understand taxes, the difference between sole proprietorship v. LLC, and ask me the hard questions.
  • Find out more at www.score.org

Other business owners

  • They don't have to be related to your idea! I've talked with a landscaping company owner, a land developer, and my mentor from SCORE that I mentioned above. Brainstorm who you know who started their own business and reach out. Ask them how they started, what was hardest, or that random question you have!
  • Reach out to others in your field. I did this with one calligrapher who's work I adored and seemed similar to what I wanted to pursue. Send the message - even if they don't have time to help you our they will feel honored that you would even ask. Heck, you are here, send me a message. I'd love to hear about your dreams and help you reach them!

 

I am so grateful for this opportunity and look forward to sharing some of my story with you.